Apparently, the new name is shorter and more appropriate

http://www.heraldscotland.com/news/education/name-change-for-top-arts-academy-1.1060201

It means very little to me. If it ain't broke, don't fix it I say........

"Its principal, Professor John Wallace, said last night he believes the new name will better reflect the many disciplines taught at the institution."

So, apart from Music and Drama, what other disciplines are taught there?

To me at least, "Conservatoire" implies music but not drama. It also implies foreign continental music.

They also teach 'Technical and Production Arts' , 'Modern Ballet' and 'Digital Film and Television'. I think I would consider conservatoire as a word that could refer to music, drama or music but whether Im right or not Academy of Music and Drama is probably not a very appropriate name anymore. Most importantly Conservatiore implies a place of excellence which is important for somewhere like RSAMD who need to attract applicants from all over the world.

The Academy of Black Arts would be much more appropriate. And graduates would be more likely to find success with a scary degree.

Of course, we could always go back to the 'Atheneum' - or we could if it wasn't turned into that abomination of a dime-store now.

Jim K, do you mean they're teaching the Blues there as well now?

;¬)

I should have written Academy of Beautiful Black Arts. A nice acronym.

This smacks of the sort of top-down rebranding which results in no benefit to the organisation and which brings about expensive changes to stationary, websites, job titles and salaries, fact-finding trips to similar conservatoires across the globe, a series of events to celebrate the whole shegang followed by a return to the way things are now, except for the job titles and salaries, in about 5 years times whilst nobody has been calling it anything other than the RSAMD all the while.

Bright side: less *ngl*sh. ;-)

The plan to dissolve the boundaries between the School of Drama and Dance and the School of Music, as detailed in The Herald today, was welcomed by the four main parties cultural spokespeople at the Culture Counts hustings this afternoon although even Lesley Riddoch found it almost impossible to get any of them to work up much enthusiasm for the name change.

http://www.heraldscotland.com/news/home-news/talent-school-to-get-radical-new-shake-up-1.1096997